A combined expertise of 29 years in marketing, brand management & communications and reputation management spanning across multiple industries with blue chipped companies ( Ranbaxy, HUL,RIL). A complete hands-on experience across key global markets has helped set benchmarks in brand management in the global corporate communication functions. An understanding of the above has given me an edge in the overall strategic planning and execution and my involvement in launching international brands ,creating brand identity manuals, media policies and customized crisis communication guidelines. These have proved a ready reference for each organization I have been associated with.
