The BANDHEJ brand was established by Archana Shah in 1985, with a vision to uphold, preserve and promote the precious hand skills and inherent knowledge of the indigenous artisans through collaborative design interventions. Over the years, BANDHEJ has created a distinct identity for itself, offering a range of eco-friendly, handmade fashion clothing that has an understated elegance and reflects tradition, innovation, simplicity, and sophistication.
All textiles are designed at their design studio and produced in collaboration with skilled traditional craftspeople from different corners of the country such as Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh, Kutch, Rajasthan and Benares. Clothes are designed and produced at the BANDHEJ workshop in Ahmedabad. Intricate embellishments, hand embroidery, mookesh and appliqué is done by a large number of traditional craft people in and around Ahmedabad.