Vimal Sumbly

Experienced and agile business leader with strong business building, strategic and operational expertise in highly competitive business environments.

Demonstrable track record of defining and implementing strategy, setting up businesses in new markets, leading change within organisations, building brands and high performance teams, driving profitable business growth and delivering outstanding levels of customer service.

Currently leading Asia Pacific business for Royal Enfield. Royal Enfield. Its the oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Earlier Developed brand Triumph Motorcycles India by its handlebars, as its Managing Director.
Triumph is one of Britain’s oldest motorcycle brands, loved by riding-obsessed the world over for the prefect blend of authentic design, character, charisma and performance. At Triumph Motorcycles, have been responsible for setting up and launching India subsidiary operations, leading it’s commercial growth and development, creating a nation-wide dealer and service network and for building the most iconic British motorcycle brand in the highly demanding Indian market.

In it’s 5 years of operations in India, helped Triumph Motorcycles grow to be India’s second largest premium motorcycle brand. Triumph in India is currently sold through 15 world-class dealerships, and loved by customers, enthusiasts and automotive professionals, alike. Triumph Motorcycles is one of the fastest growing premium motorcycle brands in India boasting of multiple industry awards.

Prior to Triumph, was General Manager at Bajaj Auto – an Indian 2 & 3 wheeler manufacturer ranked as the fourth largest in the world. At Bajaj, had commercial and operational leadership responsibility for driving sales, developing dealer network, spearheading the introduction of new brands and innovative retail formats and building customer satisfaction.

Outside work, an avid rider having keen interest in sports and travel. Actively support social causes close to my heart.

With eagerness for further professional development, am always looking for continuous improvement and new challenges.