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Honoured to Introduce

Stefano Pelle

Founder and Director SP Associates Management Consultants

Global Leadership & Transformation Community
Delhi Chapter

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Stefano Pelle holds Master’s in Economics from LUISS and a second Master’s degree in Political Science from La Sapienza. He also attended executive programs in HEC, ESSEC, INSEAD and LBS. He has published the book “Understanding Emerging Markets: Building Business BRIC by Brick” (SAGE, New Delhi). For his work in South Asia, he received the high award of Knight Commander (Commendatore) fromThe President of Italy in 2006.

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Expertise

01

Business Strategy

02

Management

03

Marketing Strategy

04

Marketing Management

05

Business Planning

06

P&L Management

07

Marketing Management

Experience

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    Founder and Director
    SP Associates Management Consultants
    2021 - Present .
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    Managing Director
    Ferrero India Private Limited
    2017 - 2021 . 4 Years 1 Months
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    Managing Director
    Piaggio Vehicles Private Limited
    2014-2017 . 3 Years 3 Months
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    President
    Perfetti Van Melle
    1998-2014 .
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    Sales&Marketing Director
    Italian Railways
    1996-1998 . 2 Years 1 Months
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    Director of Marketing
    Iberia
    1993-1996 . 3 Years 1 Months
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    International Brand Manager
    Danone Group
    1990-1993 . 3 Years 1 Months
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    Junior Product Manager
    Johnson&Johnson
    1987-1990 . 2 Years 5 Months
Company Name

Academic details

University:

London Business School

Degree:

Executive Education

Specialization:

Strategy

Year:

2005

University:

INSEAD

Degree:

Executive Education

Specialization:

Strategy

Year:

2002

University:

Università degli Studi di Roma 'La Sapienza'

Degree:

Political Sciences

Specialization:

Marketing Management

Year:

1997

University:

Luiss Guido Carli University

Degree:

Master's

Specialization:

Economics

Year:

1986

University:

LUISS Business School

Degree:

Post graduate Marketing CourseField Of Study

Specialization:

Economics

Year:

1987

Achievements

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    Commendatore (Knight Commander)- President of the Republic of Italy
    2006

Interviews

Interview with Stefano Pelle CEO, Aprilia SR150

Interview: Piaggio's Ravi Chopra & Stefano Pelle talk about their model expansion plans

Featured

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We are now making products made in India and made for India, says Stefano Pelle, MD, Ferrero India

 More Info
profile

Sustainability & Social Responsibility: Ferrero India’s Approach
profile

Big Plans For Ferrero In India: Pelle
profile

Stefano Pelle of Perfetti Van Melle Addresses Budding Managers at IMI, New Delhi
profile

The Italian’s Indian job
profile

PGP-Sustainable Management, IIM Lucknow
profile

TEDx VIT Pune

Featured Videos

How I sold millions of candies everyday | Stefano Pelle | TEDxVITPune

Virtual Leadership Series

Thematic Track: The Green Business Opportunity – EU Excellence in India

Virtual Leadership Series | EP-17 | Mr. Stefano Pelle, MD, Ferrero India

Blogs

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Books

profile

Understanding Emerging Markets

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When Not in Rome, Don't Do as the Romans Do

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Things Happen

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Publications

DLC Channel

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Stefano Pelle

Founder and Director | SP Associates Management Consultants | Delhi | DLC Global Leadership & Transformation Committee

The World’s 1st Business Platform

Phone +1 (917)691 9838

Phone +91 - 9000054411

Mail info@dellaleaders.com

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Testimonial
Understanding Emerging Markets

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

When Not in Rome, Don't Do as the Romans Do

“Two suitcases and the telephone numbers of two friends of friends: this was what I was carrying when I landed in India on October 22, 1998. What an irony in the fact that just a few years earlier, while boarding a plane from New Delhi to Rome, I had promised to myself not to go back to India, at least not until my retirement age.”
But as fate would have it, Stefano Pelle eventually returns to post-liberalized India as an expatriate working for the Perfetti Van Melle Group and what starts from there is a journey through emerging markets.

At the heart of Stefano’s psyche and his management beliefs are innumerable situations when a one-sided biased perspective would have led to failure in business deals or problems in personal life; more so being an Italian married to an Indian wife, currently settled in the Middle East and with responsibility over a geographical area extending from Bangladesh to Senegal. Overall, the story wrought here is one of hard work, ambition, and success.

Things Happen

Marco and Andrea are two brilliant thirty-year-olds with many projects in the pipeline and a lot of enthusiasm for their future. In India, Seema and Rahul seem to have similar ambitions, albeit in a completely different context from that of Rome or Milan. Coincidentally, the fates of these people meet, both for professional and personal reasons, triggering a spiral of change that will revolutionize their lives, in turn influencing those who orbit around them. Against the background of these events, which see a generation as protagonist with a great desire to leave its mark, together with a mysterious disappearance and intricate corporate events, we perceive the scents, colors and flavors of a continent as far away from us as it is surprising. Borders fall and opportunities multiply,

We are now making products made in India and made for India, says Stefano Pelle, MD, Ferrero India

India is a market of small transactions, is how Ferrero India MD Stefano Pelle defines the Indian market. In an exclusive interview with Brand Equity, Pelle, 56, says the premium Italian chocolate and confectionery brand, and maker of the ‘golden laddoo’, is continuously strengthening its suite of offerings with product innovations which are made in India and made for India.

Sustainability & Social Responsibility: Ferrero India’s Approach
Big Plans For Ferrero In India: Pelle
Stefano Pelle of Perfetti Van Melle Addresses Budding Managers at IMI, New Delhi
The Italian’s Indian job
PGP-Sustainable Management, IIM Lucknow
TEDx VIT Pune
Contact Stefano Pelle





    Full Bio
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    Stefano Pelle

    Founder and Director

    Stefano Pelle obtained a Master’s Degree with Honors in Economics from LUISS University of Rome and a Post Graduate Diploma in Marketing from the School of Management of the same university. He completed his second Master’s Degree in Political Science from La Sapienza, University of Rome. During his career he attended executive education programs in renowned institutes such as HEC, ESSEC, INSEAD and London Business School.

    He joined Price Waterhouse in 1985 but started his marketing career in 1987 with Johnson and Johnson. After spending six years in the FMCG sector, he moved to the services industry as Head of Marketing of Iberia Airlines. He subsequently joined the Italian Railways as the Marketing and Sales Director, and later took over the responsibility of the High Speed Train Division. In 1998, he joined the Perfetti Van Melle Group, the third largest sugar confectionery group in the world, to oversee the India operations of Perfetti Van Melle as the Managing Director.

    Since September 2005, Stefano Pelle is the Vice President and Chief Operating Officer of the Perfetti Van Melle Group, with direct responsibility for the South Asia Business Unit. He operates out of Dubai. For three years he also handled Russia and the CIS countries in addition to South Asia. Since April 2012 he is Executive Vice President and COO for the PVM Group and handles South Africa, Middle East and Africa.

    Stefano Pelle also holds the position of Chairman for the Indian operating company, Perfetti Van Melle India, as well as for PVM Bangladesh and Sri Lanka. For his work in South Asia, he received the highest award of Knight Commander (Commendatore) from the President of Italy in 2006.

    Despite his busy schedule in the Perfetti Van Melle Group, Stefano dedicates his free time to academics. He was invited as a speaker at the meeting of the Academy of Management, in August 2011 in San Antonio, Texas, USA. He published in 2007 the book Understanding Emerging Markets: Building Business BRIC by Brick as well as several essays. He has taught International Business and other topics in the European School of Economics, Rome, and is Honorary Professor in IMI (International Management Institute), New Delhi. Since 2007 he has been cooperating with LUISS University of Rome, Faculty of Economics, as Lecturer for International Marketing and International Business and with LUISS Business School for their executive education programs. He has also published several articles and essays in newspapers, management journals, and magazines.

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