Honoured to Introduce
Sarah Lee
Head of Strategy & Transformation, Asia Pacific Airbus
Global Marketing, Digital & PR Community
Singapore Chapter
Sarah is responsible for spearheading the digital-strategy for Airbus in APAC & China and to setup new Skywise Services Campus-APAC which is tasked to develop new digital solutions leveraging data-analytics capabilities, machine-learning and AI to support customers with their digital journey in aviation. Previously in Ericsson, she was heading up-market introduction for Business-Innovation team in Asia-Pacific and an ex-member-Young Advisors Board for Ericsson.
Expertise
Marketing & Communications Strategies
Business & Channel Development
Sales Team Training & Management
Strategic Partnership Building
Experience
-
Head of Strategy & Transformation, Asia Pacific
Airbus
Mar 2021 - Present . -
Head of Digital Solutions APAC & China
Airbus
Jan 2019 – Oct 2021 . 2 Years 10 Months -
Head of Market Develoment - Asia
Ericsson
2013 – 2019 . 5 Years 9 Months -
Head of Regional Marketing - APAC
Amdocs
2010 – 2013 . 2 Years 11 Months -
Senior Sales Manager
Frost & Sullivan
2008 – 2010 . 2 Years 1 Months -
Founder & CEO
99 Traders
2006 – 2009 . 2 Years 11 Months -
Sales Manage
Tissue Advertiser
2005 – 2008 .
Academic details
University:
Embry-Riddle Aeronautical University
Degree:
Certificate in Aviation Management
Specialization:
Aviation/Airway Management and Operations
Year:
2020
University:
Northeastern University
Degree:
Leading within the New Realities
Specialization:
Business Administration and Management
Year:
2015
University:
Northumbria University
Degree:
Bachelor of Arts (Hons)
Specialization:
International Business Management
Year:
2008
University:
Temasek Polytechnic
Degree:
Diploma
Specialization:
Law & Management
Year:
2003
Achievements
- Top Performance Competition 2017 by Ericsson2018
- Young Advisors Board - Global by Ericsson2016
- Young Advisors Board - Asia Pacific by Ericsson2015
Social Cause
Member of Star Program - Airbus
The A*STAR AP was launched in 2007 as an initiative to work with the aviation industry in undertaking pre-competitive research work for its members. The AP fosters synergy through leveraging the broad and complex range of interest of its members for a sustainable future. As strategic technology partners with the A*STAR AP, aircraft manufacturers, engine…
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