Samit Garg

Samit Garg is the CEO & Co-Founder of E-Factor Entertainment Pvt Ltd – an experiential firm – that enjoys a near-mythological status – for crafting enviable and transformative events & experiences in the industry.

A pathological disrupter at heart, Samit started his rigorously entrepreneurial journey after a crushing failure at an Air Charter business in his hometown Lucknow and vowed to upend and re-configure one of the most institutional events – Indian weddings. He is responsible for singlehandedly organising the luxury wedding market in India into a well formed industry and upgrading these private social events – to its highest order of economic and experiential value – not just in India but in the world.

Samit has now set his heart on disrupting the antiquated tourism & experiential sports sector by introducing superlative and sustainable heritage tourism experiences for the global audience. He took over the mandate to transform the fabled Pushkar Fair from Rajasthan government and has already introduced new age tourism products/properties like the Taj Balloon Festival, Amravati Dance and Music Festival, Vizag Yachting Festival & Champions Boat League etc. in various states.

The core principle for Samit is to leverage the valuable economic potential of natural, sporting and cultural initiatives through a holistic approach that goes beyond visualising static art galleries and museums as revenue models and build living experiential spaces and new marketplaces & cultural landmarks that will help link these traditional ecosystems to the modern world.