Rohit Gupta

Rohit Gupta has joined Sony Entertainment Television as executive vice-president, sales & revenue management, with effect from April 15, 2002. Gupta, an economics graduate who has spent his entire corporate career at Xerox Modicorp has no experience in selling media.

Prior to this crucial assignment, Rohit was the executive director, marketing & field support, Xerox Modicorp. At Xerox Modicorp, Gupta’s work spanned a whole range of categories, such as marketing, support and customer relations management. One of the major challenges that Rohit had to face at Xerox was the decline of the market for traditional copiers, a development that made Xerox focus more on value-added services.

Gupta steps into the shoes of Kacon Sethi, a key member of CEO Kunal Dasgupta’s team, who oversaw the selling of the channel in its glory days – before the advent of KBC, and the meteoric rise of rival STAR Plus. With the advent of KBC, and a real change in the viewing preferences of Indian audiences, Sony saw its ratings – and consequently revenues – slide rapidly.