Rajesh Srinivasan

The Economic Times Most Promising Tech Marketers Summit & Awards aims to felicitate the best marketing brains in the enterprise domain.

This session will delve deeper into facets of technology & marketing that are key to transforming engagement while delivering sustained business results; and how marketers are transforming to adapt to the changes in the Digital Economy.

• How to think like a media company, create and distribute content which evokes conversation around the brand.
• Why conventional brand advertising don’t work in social media and what type of content really works? (with case study)
• Power of user-generated content to build more social proof.

Rajesh Srinivasan’s New Book ‘Marketing Success Formula’ reveals a 4-STEP MARKETING FORMULA which can help to market your business successfully without wasting time and money on unproductive marketing tactics like cold calling.

In this book, Rajesh Srinivasan has distilled 135 small bites of thought from his professional experience as a Marketing Strategy Consultant. These nuggets of perspective will enrich the mind of the reader, thereby enriching their business.
The book also has illustrations that will spark  imagination and hone strategic thinking.

Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these ideas will induce introspection and will make one look at their business in a new light.

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

Marketing consulting is considered as professional services provided by experienced and qualified experts in the field of marketing.

Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception.

Brand marketing promotes your products or services in a way that highlights your overall brand.

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.

Content strategy is the planning, development, and management of content—written or in other media.