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Honoured to Introduce

Prof. Dr. Zubin Sethna

Academic, Author, Director (GM) Regent’s University London

Global Marketing, Digital & PR Community
London Chapter

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A PhD from The University of Stirling, Marketing Practitioner, Entrepreneur and a World Renowned Consultant, Prof. Sethna has conducted research in the UK, Europe, India, China and internationally, and has successfully launched six businesses (one of which won a UK National Award).

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Expertise

01

Entrepreneurial Marketing

02

Consumer Behaviour

03

Marketing Strategy

04

Innovation and Entrepreneurship

05

Theory and Practice

06

Business Marketing

07

Project Management

Experience

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    Expert Speaker
    World Economic Forum
    2020-Present .
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    TitleProfessor of Entrepreneurial Marketing and Consumer Behaviour
    Regent's University London
    2020-Present . 6 Years 10 Months
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    Editor In Chief - Journal of Research in Marketing and Entrepreneurship
    Emerald Group Publishing
    2016-Present .
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    Managing Partner
    Baresman Consulting
    2007-Present . 14 Years 6 Months
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    Associate Professor (Principal Lecturer) in Marketing / Portfolio Lead PG
    Univeristy of Bedfordshire
    2012-2014 . 1 Years 5 Months
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    Fellow and Chartered Marketer
    Chartered Institute of Marketing
    1997-2014 .
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    Academic (Assistant Professor of Marketing)
    University of Westminster
    2007-2012 . 5 Years 1 Months
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    Academic (Assistant Professor of Marketing)
    University of the Arts London
    2003-2007 .
Company Name

Associations

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World Economic Forum

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Academic details

University:

The University of Stirling

Degree:

PhD

Specialization:

Entrepreneurial Marketing

Year:

2014

University:

Association of Project Management

Specialization:

Marketing

Certification:

Project Management

Year:

2005

University:

University of Glamorgan

Degree:

MSc

Specialization:

Marketing

Year:

2002

University:

University College Northampton

Specialization:

Postgraduate

Certification:

Higher Education

Year:

2001

University:

De Montford University

Degree:

Postgraduate Diploma

Specialization:

Marketing

Year:

1997

Achievements

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    The Practitioner of the Year Award, United Biscuits Business Award for ‘Best Contribution to the Local Community’ (London Region)
    1999
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    Distinction Scholar, Advances in Marketing Theory, University of Glamorgan
    2001
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    Distinction Scholar, Dissertation, University of Glamorgan
    2002
  • card
    Academy of Marketing, Best Paper in Track
    2011, 2014

Articles / Publications

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Dr. Zubin Sethna Joins WEF’s Expert Network

Blogs

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MSc Marketing Psychology - Zubin Sethna
profile

Professor from Regent’s Business School London at SIBM Pune

Podcast

Zubin Sethna_P1

AIC-PINNACLE StartupStoriesPune | with Dr Zubin Sethna | PODCAST

Books

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Consumer Behaviour - Fourth Edition

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Consumer Behaviour - Third Edition

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Publications

DLC Channel

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Prof. Dr. Zubin Sethna

Academic, Author, Director (GM) | Regent’s University London | London | DLC Global Marketing, Digital & PR Committee

The World’s 1st Business Platform

Phone +1 (917)691 9838

Phone +91 - 9000054411

Mail info@dellaleaders.com

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Testimonial
Consumer Behaviour - Fourth Edition

nformal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

New to this edition:

Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Consumer Behaviour - Third Edition

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.

Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including:

‘how to impress your examiner’ boxes – ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.
‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers.
‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills.
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.

Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

World Economic Forum

Expert in Entrepreneurship, Future of Consumption and Family Businesses

Contact Prof. Dr. Zubin Sethna





    Full Bio
    profile

    Prof. Dr. Zubin Sethna

    Academic, Author, Director (GM)

    Professor (Dr) Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

    In 2020, the World Economic Forum (in Davos) appointed Professor Sethna as an ‘Expert’ in Entrepreneurship, The Future of Consumption and Family Businesses.

    Professor Sethna is a qualified marketing practitioner (Chartered Marketer and Chartered Manager) as well as an entrepreneur. He has successfully launched six businesses (one of which won a UK National Award). In his capacity as Managing Consultant at Baresman Consulting, he has integrated marketing strategy/communications with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors (Maritime, Health Care, Professional Services, Music, Travel, Manufacturing, Retail, IT, Education and ‘cottage’ industries).

    This passion for entrepreneurship and marketing is very evident in his book (with Professor Rosalind Jones and Dr Paul Harrigan) ‘Entrepreneurial Marketing: Global Perspectives’ which remains the leading text in the EM field. His Consumer Behaviour textbook (now in 5th Edition) is a best-seller in the UK and Europe!

    He is Co-Chair of the Academy of Marketing’s Special Interest Group on ‘Entrepreneurial and Small Business Marketing’ and has delivered keynotes at Higher Education institutions in the UK, EU, China and India.

    As well as being the Editor-in-Chief of the highly respected Journal of Research in Marketing and Entrepreneurship, he regularly reviews for a variety of other marketing and entrepreneurship journals, as well as publishing in leading ABS journals.

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