Pernia Qureshi

Pernia Qureshi is one of India’s leading style icons and fashion entrepreneurs. A stylist with Harper’s Bazaar, Elle & Conde Nast in New York & New Delhi. Pernia has also ventured into designing costumes for Bollywood, namely the film Aisha. She has also represented some of the finest brands on social media like BMW, Levis, Chivas, Birdichand, Biotique etc.  She created and launched Pernia’s Pop-up Shop in 2012, India’s first true fashion e-commerce website that showcases over 500 designers and delivers worldwide. Pernia has penned down what she’s best at in her first fashion style guide – Be Stylish with Pernia Qureshi. Published by Random House India, the book gives guidance on how to understand and hone one’s personal style. A formally trained kuchuipudi dancer, under Raja-Radha Reddy, Pernia embodied her talent into the courtesan she played in Muzzaffar Alia’s film Jaanisaar.  The movie was released in August 2015. Pernia epitomizes the young, modern Indian woman, as she effortlessly transitions amongst her various roles-always with grace, passion and style. Pernia launched Gur, a 100% sustainable clothing line in 2019. Gur is Qureshi’s endeavour, resolute at producing high-grade garments stemmed from forest friendly fibres. The motive here is a radical overhaul of the existing use of plastic, elastic and non-biodegradable trims. Sustainable fashion is a door ajar to a better, safer and rational future. In an environment vitiated by pollutants, an effort to change is something that we are looking towards.