Nikhil Nanda

Mr. Nikhil Nanda, Managing Director, is a first generation entrepreneur with over 17 years of experience in the oral care industry. He holds a degree of Post Graduate Diploma in Business Management – Finance and Marketing from FORE School of Management, New Delhi. He is the vision and direction behind the Company in tune with the current market scenario, of being a global village working and establishing manufacturing facilities to service the world. Since 1996, Mr. Nanda has been actively involved in the day-to-day activities of his family owned oral care business, namely SSL, SOC (since 2002) and JHE (since 2003) respectively.

Before joining the family business in 1996, Mr. Nanda was associated with Gillette India Limited (formerly known as Indian Shaving Products Limited as a summer trainee during May 1995 to August 1995, as a part of the management course the was pursuing with FORE School of Management. Mr. Nanda had started his career as an Executive with BKC Home Products Private Limited (August 1993 to July 1994) where he was involved, among others, in Planning, Sales Support and Customer Analysis. As the managing director of the Company he has been instrumental in the growth of the Company, defining the investment plans, business strategy, market orientation and customer relations.

He has dealt with all the facets of the business ever since the constitution of proprietorship concerns to corporatisation of the same. His achievement includes exploring international markets for the Company’s growth and is lead source of product development.

Inspired by the MD of Gillette, where he was a summer trainee, Nikhil Nanda was drawn into setting up his own enterprise instead of continuing the job.
This led to the creation of Sunehri Svendgaard, an enterprise that manufactured FMCG products, in August 1997. The business is of Sunehri Svendgaard Laboratories Limited, Sunehri Oral Care, and Jai Hanuman Exports were merged into a limited enterprise JHS Svendgaard Laboratories Limited. Starting as a toothbrush manufacturer, JHS Svendgaard Laboratories Limited has expanded into a complete oral care enterprise. The company initially manufactured only toothbrushes, but later diversified into toothpaste and mouthwash as well.
Apart from working on its own brand, JHS Svendgaard Laboratories Limited also offers Contract Manufacturing Partnership to the brands in domestic and international markets. Amway India Enterprise Limited, Dabur India Limited, are some of the prominent brands for which the company has worked with in the past.
For JHS the turnaround phase came between 2014–2017, When the company settled its debt default. This one-time settlement made JHS debt free with only long-term vehicle loans outstanding. In 2014 Nikhil Nanda planned to launch his own brand, “aquawhite”. This was done to fill in the gaps in the oral care segment and to add more revenue line for the company. As the Managing Director of JHS Svendgaard Laboratories Limited, Nikhil Nanda has been instrumental in the growth of the company, defining the investment plans, business strategy, market orientation, and customer relations.
The production takes place in the two units of the company, set up at Noida Special Economic Zone and Himachal Pradesh (Kala Amb). The Noida unit is an export-oriented unit, which was established in July 2003 while the Himachal Pradesh is a tax-free location till 2020. The plants are automated, ensuring hygienic condition, and the product is not even touched in the whole production process. JHS has a team of over 60 highly qualified engineers, managers, officers, and supervisors to manage and maintain the plant effectively and efficiently. The company aims to expand PAN India and establish its feet strong in Indian oral care industry.
JHS receives 65% from its top 3 clients namely Patanjali, Dabur, and Amway. Nikhil Nanda feels fortunate enough to be working with Baba Ramdev and his company, Patanjali, which is the largest growing FMCG enterprise. Under the guidance of Nikhil Nanda, JHS Svendgaard has successfully partnered with Patanjali Ayurveda to open outlets in airports across India. The first store was unveiled at the T2 Terminal of the Indira Gandhi International Airport New Delhi, and the enterprise further aims to open 100 stores in the next two years. These stores are being set up under the supervision of JHS Svendgaard Retail Ventures, which is a part of JHS Svendgaard Group.