Mathijs Aliet

Square44, a specialist brand design agency operating across Asia from office in Hong Kong and Thailand, reaching over 16 countries in the region has decided to explore potential in the Sri Lanka market.

Innovation Projects are often developed as 1 or 2-day workshops. Although format and execution do depend on client’s preferences (heavy customization of the generic approach below is often done based on specific requirements a client may have) typically, innovation projects go through several phases.

Square44 helps consumers brands across 16 markets in Asia with Brand Strategy solutions. Some clients have a fixed strategy in place already and have no need for this, some clients ask them to shed a light on a strategy they came up with and ask for a second opinion and some clients want a complete draft up of a most effective brand strategy for their brand.

Square44 provides several brand identity design services, including brand naming, brand logo design, visual identity system development and the development of complex brand identity guideline

Square44 helps FMCG brands across 16 markets in  Asia with Packaging Design solutions. From their offices in Bangkok and Hong Kong they serve some of the largest, biggest and quickest moving markets, home to over 4 billion consumers, or more than half of the world’s population! With extensive knowledge of markets, categories and consumers Square44 offers a unique perspective that helps ensure they develop solutions that helps their customers win commercially.

Artwork Management is the practice of reducing manual processes, simplifying approval cycles, and increasing overall efficiency.

A very specialized design service and one that Square44 has proudly introduced is structural & 3d design services. As it links to packaging structural & 3D design explores pack shape & form design. As it links to brand environments & retail it might be the shape and design of a bespoke point of sale display or of an entire environment that needs to carry some brand assets or brand equity elements in its execution.

Brand Environments extend the experience of an organization’s brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.

Square44 helps consumer brands with their Retail Design Solutions. Their goal is not to just develop retail design solutions that look attractive, they’re aiming for solutions that show an understanding of path to purchase, the shopper journey, the importance of in-store navigation, optimized departmental zones, easier promotion identification, better executed point of sale activities. All with a single minded aim: to help their clients increase sales.

Brand Activation is aimed at stimulating certain behaviour among consumers that will drive sales. Within the shopper journey the key objectives of an activation campaign are often:

1. To generate brand awareness
2. To drive trial or trigger purchase, or
3. To increase brand loyalty

Having operated in Asia for 16 years, Square44 know markets very well, they understand consumers in different markets and through their network they have various contacts in strategy, distribution, commercial planning and sales that can help guide brands to market in the right way.