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Honoured to Introduce

Holly Richardson

Digital Marketing Director Microsoft

Non Executive Director, Customer Institute

Global Marketing, Digital & PR Community
Dubai Chapter

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Keynote speaker and judge at industry events on the topics of digital marketing and customer experience management, Awarded Global Hero of the Year 2020 by Unilever Food Solutions, won awards from Facebook for innovation, demand conversion, precision marketing and data-driven marketing, nominated and named finalist for (global) CX Leader of the Year 2020 by MyCustomer.com

Read Full Bio
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  • linkdin / hollyrichardson

Expertise

01

Digital Marketing

02

Marketing Communications

03

Marketing Strategy

04

Search Engine Optimization (SEO)

05

Public Relations

06

Search Engine Marketing (SEM)

07

Online Advertising

Experience

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    Digital Marketing Director - Middle East & Africa
    Microsoft
    May 2021 - Present .
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    Non Executive Director
    Customer Institute
    May 2021 - Present .
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    Digital & Customer Experience (CX) Transformation Leader - Middle
    Unilever
    5 Years 4 Months
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    Digital Media / Performance Marketing Manager
    Red Blue Blur Ideas (RBBi)
    3 Years 7 Months
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    Digital Marketing Consultant
    Freelance Digital Marketing (Madrid)
  • logo
    Country Relocation & Maternity Leave
    Country Move & Maternity Leave
    1 Years 3 Months
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    Marketing & Client Relations Associate Manager
    Hermes Investment Management
  • logo
    Advocacy Marketing Assistant Manager - Europe
    AllianceBernstein
    3 Years 5 Months
Company Name

Associations

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Chartered Institute of Marketing

Academic details

University:

CIM | The Chartered Institute of Marketing

Degree:

CIM Diploma in Professional Marketing

Specialization:

Marketing Management; Project Management in Marketing; Marketing Planning

Year:

2012

University:

BPP Law School

Specialization:

Investment Management Fundamentals and Law/Compliance

Certification:

Investment Management Certificate

Year:

2009

University:

University of North Carolina at Chapel Hill

Degree:

Bachelor of Arts - B.A

Specialization:

Journalism and Mass Communication (specialization in Public Relations)

Year:

2001

Certification:

Advanced Email Marketing Certificate -Simplilearn

Year:

2018

Certification:

Certified Customer Experience Professional - Customer Experience Professionals Association (CXPA)

Year:

2022

Certification:

Google Analytics Individual Qualification - Google

Year:

2017

Certification:

Inbound Certification - HubSpot

Year:

2017

Certification:

Google Adwords Certification (Search, Display, Mobile) -Google

Year:

2016

Certification:

Google Advanced Display Exam - Google

Year:

2014

Certification:

Google Advanced Search Exam - Google

Year:

2014

Certification:

Google Advertising Fundamentals Exam - Google

Year:

2013

Certification:

Google Adwords Mobile Advertising - Google

Certification:

Google Analytics Individual Qualification - Google

Year:

2015

Certification:

Inbound Marketing Certification

Achievements

  • card
    Nominated and named finalist for (global) CX Leader - MyCustomer.com
    2020
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    Awarded Global Hero of the Year - Unilever Food Solutions
    2020

Social Cause

  • Volunteering
profile

The Rashid Centre (RPC) for the Disabled

Volunteer Social Services Taking a break from full-time work, I volunteered at The Rashid Paediatric Therapy Centre, which is a humanitarian organization that provides quality education and therapy services to children with special needs.

Featured

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CX Leader of the Year 2020 Finalist (MyCustomer.com)

 More Info
profile

Certified Customer Experience Professional

 More Info
profile

Advanced Email Marketing Certificate

 More Info
profile

Google Adwords Certificate (Search & Display)
profile

Inbound Marketing Certification

 More Info
profile

CIM Diploma in Professional Marketing

Articles / Publications

profile

Video debate: How do you engage senior leaders in customer experience?
profile

Regional Digital and Customer Experience (CX) Lead - Middle East, Pakistan, Sri Lanka
profile

How NOT to over-promise and under-deliver on your CX programme?

Featured Videos

KPI vs. CPI - Building a holistic CX strategy | Holly Richardson on Engati CX

Blogs

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Turning Problems into Possibilities in a Post-Pandemic World
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Digital & CX Transformation Lead, Unilever Food Solutions

Podcast

On This Episode of Thriving Transformation:

Publications

The World’s 1st Business Platform

Phone +1 (917)691 9838

Phone +91 - 9000054411

Mail info@dellaleaders.com

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Testimonial
Chartered Institute of Marketing
The Rashid Centre (RPC) for the Disabled
Volunteer Social Services Taking a break from full-time work, I volunteered at The Rashid Paediatric Therapy Centre, which is a humanitarian organization that provides quality education and therapy services to children with special needs.
CX Leader of the Year 2020 Finalist (MyCustomer.com)

CX Leader of the Year 2020 is an annual, global award that encourages customer experience leaders to share their personal and team achievements, championing the impact CX has had on their organisation. The 2020 edition of the award received over 100 applications, in 24 different nations ranging from Argentina to UAE. I was one of 25 finalists shortlisted by an expert panel.

Certified Customer Experience Professional

Industry-recognized professional recognition of high levels of knowledge of the customer experience discipline. Until the CXPA established this credential, there was no industry-wide, standardized avenue for CX practitioners to demonstrate their expertise and accomplishments, and no formal credentials that showcased an individual’s standing in the industry.

Advanced Email Marketing Certificate

Key outcomes of the course: Understand the intricate details of effective email marketing; How to efficiently build an email list and email campaigns; How to generate a higher number of email subscribers; How to employ the latest strategies; How to market a business through an email marketing platforms; Email marketing Rules and Regulations; How to attract buyers at a larger scale and expand globally; How to send mass emails to a selected recipients who are searching for your products

Google Adwords Certificate (Search & Display)
Inbound Marketing Certification

The Inbound Certification covers the fundamentals of the inbound marketing methodology, and how SEO, Landing Pages, Blogging, Conversion, Lead Nurturing, and Email marketing come together to form a modern inbound marketing strategy.

CIM Diploma in Professional Marketing
Contact Holly Richardson





    Full Bio
    profile

    Holly Richardson

    Digital Marketing Director

    Holly Richardson is a modern marketing and customer experience specialist based out of Dubai. As Digital Marketing Director for Microsoft, her mission is to generate impact at scale through customer-centric digital engagement programmes across 79 countries and 30 offices in the Middle East and Africa. She is also a non-executive Director at The Customer Institute, a non-profit global organization setting the gold standard for customer experience.

    Previously, Holly was the Digital & CX Transformation Leader for Unilever Food Solutions in the Middle East & North Africa, where she collaborated with international leaders to transform data, systems, people and capability to increase Unilever’s customer centricity, operational efficiency and sales effectiveness.

    Holly has more than 16 years of experience in London, Dubai, Madrid, the United States and Germany, and has won several awards for her use of innovation and purpose-driven strategy. Holly has been recognized globally for the impact she has made on Unilever’s business and was a global finalist for CX Leader of the Year 2020 by MyCustomer.com.  More than anything, Holly is passionate about driving real value for real people – customers, employees and the wider community

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