Gaurav Gupta

Over the last fifteen years, he has shaped a revolutionary international brand of couture and experiential space design. Going from experimental to successful cultural shift, the brand has carved its own new world in the global couture space. Best described as future primitive, his design language is a composition of what might be and what was. He sees time as concentric and that reflects in his work with the coming together of ancient Indian craft techniques with progressive sculptural visions for the future. His distinctive work was instantly picked up, first as work experience with renowned Turkish designer Hussein Chalayan. Subsequently, recognition followed with Makuhari Grand Prix, Mittelmoda, AltaromaAltamoda where he was variously awarded for being the future of couture. In the present, his sculptural couture gowns have walked the red carpets of the Emmys and Golden Globes besides dressing eminent artists in music, cinema, fashion and art around the world. A few of them include Bollywood actresses like Deepika Padukone, Priyanka Chopra, Sonam Kapoor, Alia Bhatt, Aditi Rao Hydari, Kriti Sanon, Kareena Kapoor Khan and Aishwarya Rai. Gaurav revolutionized the international red carpet with the fierce Lady Victoria Hervey, new-age rapper Saweetie, former Miss Universe Olivia Culpo, Nicole Scherzinger, Nana Akua Addo, Gigi Gorgeous and virtual influencer Noonoouri. Gaurav works with lines and breathes life in his fabrics, that emulate a wearable piece of art. Three-dimensional embroideries, exaggerated volume play and extempore drapes have created a niche for themselves; these concept forward statement-making designs are classic yet sophisticated. For womenswear, his collections encompass sculptural couture gowns, contemporary sarees and saree gowns, exquisite lehengas, avant-garde dresses and chic tailored separates. For the suave man, he has curated a collection of progressive tuxedos, concept jackets, futuristic bandhgalas, contemporary sherwanis, sleek loafers classic accessories ranging from pocket squares to bow-ties. He became a reality in 2018 with an opening show in collaboration with GQ India. Swiftly gathering attention for its fluid yet sharp designs, Gaurav Gupta’s menswear has seen instant and growing popularity among stars and clientele alike. That includes actors Ranveer Singh, Ayushman Khurana, Shahid Kapoor, Varun Dhawan, Siddharth Malhotra, film director Karan Johar, rapper Wyclef Jean and the Latin boy band CNCO. Architecture and anatomy form a consistent dialogue in his work reflected in the brand’s retail spaces. From floating walls to murals that dissolve and sculpted fantastical creatures they all give his spaces an allusion of part mystery part dream. For this singular experience, his space design has been widely featured and awarded. Known and coveted for his showmanship, Gaurav has time and again, transported his audiences to worlds of phantasmagoria. His shows have pioneered collaborations with light design, larger than life sculptures, immersive theatre and experiential poetry. He was also invited to showcase at London’s Animal Ball 2019, hosted by The Prince of Wales and The Duchess of Cornwall. In other collaborations, Gaurav’s installation Tunnel of Infinity was a part of Santati, a travelling art exhibition commemorating 150 years of Mahatma Gandhi which opened at the National Gallery of Modern Art, Mumbai. He was also the exclusive designer to collaborate with Vogue and IBM to create India’s first garment based on Artificial Intelligence. Gaurav Gupta Occasions Fine Jewellery is his latest venture through which he expands his tale of fantasy, told in handcrafted diamonds. Redefining precious couture jewellery, this line is now being noted for its kinetic design which gives the diamonds a dancing, ephemeral quality.