Dana Al Salem

Dana has been at the forefront of digital media since 1994 when she co-founded Clockwork, whilst graduating from both AUP and Parsons School of Design as Summa Cum Laude in Art History and Multimedia Design. Clockwork was a Stockholm based, award winning agency that built the first interactive platforms online and was acquired by a large Norwegian media firm within 6 years. In May 1996 Dana co-founded Yahoo! Europe, built the Yahoo! Europe production team and implemented the rollout of 40 online services for the European local territories.

Dana then moved into Television in London in 2002 managing the launch, programming, rebranding, and positioning of Sky Italia, MBC, ITV, where she specialized in On Air audience retention. She was awarded two World Gold Promax awards by 2005. In 2005 Dana founded LostRecords which produced global tours for musicians such as Chris Stills, Louis Bertignac and Youssou NDour. Through consumer database focus, she was able to increase ticket and merchandising sales to exceed those of institutional players in the market.

In 2007, Dana founded FanFactory Ltd, a tech agency that focuses on predictive audience analytics, lead generation and consumer intelligence. FanFactory specializes in finding and converting online consumers into fans and fans into consumers for brands, governments or institutions. FanFactory was awarded the Tech 100 Insider award 2013 as top 100 tech companies in the UK and was the catalyst for Wired magazine in developing the expression Marketing Technologist. Dana developed, in 2015, with the aviation sector, data driven algorithms to streamline logistics on aircraft holding times, AOGs, by predicting their needs in advance. Between 2016 and 2019, she created innovation-based programmes with the governments of India, Azerbaijan and Abu Dhabi, covering entrepreneurship, tourism and cyber security.

She is also a cyber security ambassador for the private sector. Dana is a Grand Jury Member of the World Summit Awards, affiliate of the UN, MIT Pan Arab and BlooM Masters. She is an established global keynote speaker on Innovation and Technology. Dana is also a Maiden Voice for OBE Tracy Edward’s Maiden Voyage, who’s mission is to provide education to young women globally. In 2017, as a personal project, Dana launched L’Amandier, a luxury hotel resort in the Atlas Mountains of Morocco, winning 2019 Best Luxury Resort by Build Magazine. Her secret passion is cooking, bringing inspirational minds from the private and public sector together once a month, to share, exchange and ideate.