Chaaya Baradhwaaj

Chaaya sowed the seeds of BC Web Wise in 2000. Her work as a business journalist with magazines such as Businessworld and Business Today fuelled her belief in digital as a game changer for the modern Indian consumer as well as the most critical channel for the next level of business growth for Indian brands. But setting up and managing one of the few independently owned digital agencies in the country was no easy task.

Keeping a watch on the constant transformation in a rapidly evolving digital industry, Chaaya has independently led BC Web Wise and established it as a leading agency with a reputed client portfolio and world class strategic brand solutions.

Under her leadership, BC Web Wise has collected many honours, including the award for Best Growth Strategy (2016) by the Ascent Foundation, and being named among India’s best digital agencies by ET Brand Equity for six years in a row.

A devoted follower of the teachings of Swami Bhagawan Shree Paramahamsa Nithyananda, Chaaya has inculcated the values of self-belief in the team at BC Web Wise leading us to where we are today. Respected as a digital guru and celebrated as an entrepreneur, Chaaya has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for young professionals in the digital space.

She has shared her expertise on esteemed juries in the advertising world, such as the New York Ad Fest and AAAI Goa Ad Fest on several occasions.