Ashish N Soni

Ashish N Soni is known for his sharply refined, intuitive & deceptively simple sense of aesthetics. His signature pieces are mostly handcrafted & characterized by extreme simplicity. Perfect finishing & impeccable garment construction create stunningly minimal yet dramatic garments. Attention to detail derived from a menswear background remains the brands forte. With design as his primary focus, embellishments are subsidiary & used with great restraint in the brand’s offerings, most of which are immaculately tailored & individually hand-finished. His experimentation with Indian fabrics used in contemporary fashion by blending & infusing them with unusual textures & treatments has won him many accolades as an Indian designer who speaks a global language. He was the first designer to be officially invited to hold a runway show at Olympus Fashion Week, New York. At his debut show in New York, he was hailed as one of New York’s new discoveries by International Herald Tribune’s Suzy Menkes.