Amrita Khurana

Volunteered work for Rotary Club; Pune.
• Regular Volunteering for “SOFOSH” orphanage in Pune.
• White Wall; Fight against Depression.

Beunosh is our sincere attempt to re-incorporate disregarded wholefoods back into our lifestyle by institutionalising and revolutionising the manner in which our traditional foods, millets, grains will be perceived & incorporated in daily lives. “I discovered the dark side of commercial food system when I was pregnant with my first child. I was stunned to learn about the flawed food system, questionable ingredients, misleading claims, hidden ingredients & the processing amount modern foods go through from bleaching, dying, colouring, flavouring to boiling further ripping of all nutrients. Coming from a traditional small town Maharashtrian family I was always aware of healing power of food, our herbs, spices & whole grains; I deeply believed food is the most powerful medicine known to mankind. But like many when I shifted to a metro city & got busy in daily rut I fell prey to ‘fast & convenient’ food. The mother’s instinct in me made me reinstate my ‘Traditional Approach’ to well-being. In a short space of time, my little family and I went from surviving to thriving all from changing our diet & replacing few daily products. During the shift; I hardly found any brand that took pride in our ancestral food wisdom & promoted our own homegrown superfoods & wholefoods. I was wondering how the coming generation will even know about our rich food heritage. I wanted to transform the outlook; but how? The answer was institutionalising and revolutionising the manner in which our traditional foods, millets, grains will be perceived & millennials would incorporate it in daily lives. I researched & dug deep into our roots; from ‘what, why and how ‘our ancestors ate to crafting wholefoods into modern easy to use blends! BEUNOSH was thus created to offer traditional ingredients revolutionised into modern blends & initiate ‘True beginnings to good health’.

My passion for beauty can be traced back to my early girlhood days. At VOTRE; I continue to uphold our founder; Jaideep Khurana’s belief in using botanical and natural ingredients with an aim to defy the conventional; toxic skincare formulas by transforming naturally derived compounds into truly functional skincare. VOTRE is a Botanical Skincare brand owned by Trumount Cosmoceuticals; an Indian company with rich pharmaceuticals background specialised in the research and development of innovative, high-quality actives for the cosmetic industry. Inspired by nature Votre transforms naturally derived compounds into truly functional cosmetic ingredients. Researched & Developed in association with ace-laboratories in France & Tokyo; VOTRE has always harnessed ingredients both Rare & Effective, with cutting edge Bio- Technology & Patented molecules and finest Botanical Extracts, Oils & Blends. PETA, BUAV, HALAL, ISO certified; Votre aims at offering CLEAN, HONEST & CRUELTY FREE skincare.

Multi-award winning; concept to completion luxury events and wedding planning company; Royal Elephants is one of the leading events and wedding planning company with clients across the world. We achieve this by creating and delivering memorable experiences and by providing superior world class event services.

My experience gained, from working both nationally and internationally, makes me a strong business professional with a proven track record for delivering consistent results.