Abhay Gupta, a pioneer in the luxury industry has been guiding premium & luxury brands across a wide cross-section of products ranging from apparel; accessories; furniture; interiors; mobiles; fragrances, and much more. In this DLC Talks he brings an insight that while e-commerce will continue to be an essential element of retail strategy, the future success of retailers will ultimately depend on creating a cohesive customer experience, both online and in stores which is phygital experience - The next big game-changer in the luxury space.