Souvik is a lawyer with 15 years of experience and is a Partner at ALMT Legal, Bangalore. Souvik specialises in Media & Entertainment, Sports law, Corporate, Capital market and Employment laws. In this DLC Talks, he shares his insights on Whether you’re interested in reusing content from others, or trying to protect your own content and ideas, it’s critical that you understand which types of Intellectual Property might be in play.  The media industry has played a vital role in making our life interesting. Every broadcasting channel is in the race to produce new content, new shows and new taglines to maintain their position in the market. New content implies creativity which has a direct link with copyrights.