Dipak comes with a passion in the fields of marketing, data mobilization and mobility. A successful entrepreneur, he quit his job at Ernst & Young and set up an entrepreneurial venture Onex Solutions, a digital media company. In this DLC Talk Dipak will share his insights on, how to market for business-to-business (B2B).
B2B marketing is all about one-on-one education. Whether you are informing customers about your product or services or convincing consumers to start working with you, it comes down to establishing a relationship of trust — even after you close the deal.
For B2B companies, especially, this entire process is crucial. So, what happens when marketers are no longer able to have those important, collaborative interactions?