Raina is a young entrepreneur who has recently established Marque and Brew – a brand consulting firm that primarily caters to the European entrepreneurial ecosystem. An avid traveller and a gifted conversationalist, lays out a detailed, step-by-step roadmap to build your own personal branding strategy. This DLC Talk emphasises that when it comes to your business, everyone understands the value of effective branding—but what about developing a personal brand that is linked with you as an individual? Personal branding is a powerful tool that, when used correctly, may be your most important asset.