Anindita with a professional experience of more than three decades excels in integrated communication, reputation management and strategy formulation. With a proven track record as an effective crisis communicator, spokesperson for companies she worked, she brought several awards and accolades, built, and sustained positive image for them leading the Corporate Communication Department. In this DLC Talk Ms. Sinha emphasises that in everyday business communication, the best communicators exhibit a balance of empathy and authority. Also, Communication is foundational to crisis management. It provides clarity and direction for employees, customers and partners in an otherwise uncertain and confusing time.