Param Kannampilly being an industry veteran gives an introspective insight into key sustainability Concepts, environmentally friendly hospitality solutions, along with generating market awareness for sustainable tourism experiences. He shares new design trends adopted by his Brand ‘The Fern’ which goes out of its way to deliver authentic and enriching experiences, with minimal impact on the environment. He gives intriguing insights on how to stimulate a diverse and innovative environment, enhanced by a sense of belonging and style with a splash of the local culture. The domain knowledge can be incorporated for designing Hotels, Restaurants, or corporate offices, for any domain, while it serves the purpose of saving natural resources to a great extent.