Listed in Forbes 30 under 30 India 2020, Impact Magazine and Social Samosa’s Top 30 Advertisers in India 30 under 30 2019, ‘Ogilvy Suit – 2014’ & ‘Cannes Lion Worldwide Youngstar – 2015’, he has travelled around India for over 1200 days, worked with multiple brands, led the largest rural outdoor initiative in India and authored ‘The Exclamator’. In this DLC Talk Krishnakant Mishra shares his insights on the power of Purposeful Advertising. We live in a world of constant flux, new trends are on the Rise and Technology is advancing and marketers are being forced to evolve and adapt. While advertising will always be deep rooted in brand essence, businesses are being challenged to imbibe greater purpose into their campaigns. How do we communicate about the issues, while being inclusive and authentic.