Alessandro Giuliani
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- What is Design Thinking?
Alessandra who has a diverse experience in Luxury, FMCG , Fashion, Textile Manufacturing, and Housewares across the world. Watch how Alessandra who is a regular practitioner of Design Thinking , uses it to run his expertise parallelly across all these domains. He will reveal the basics of Design Thinking and how this unique strategy making process can be applied in all industries, followed by benefits of it and real life examples.
Alessandro Giuliani
MD
SDA Bocconi Asia Center
Innovation & Design Thinking Committee
Mumbai Chapter
Mr. Giuliani is a Passionate entrepreneur and director of businesses set up in 5 countries in the field of marketing, retail, luxury and FMCG in Italy and France. He has also been a significant figure in fashion and textile manufacturing…Read More
Ep 1 -Basics of Design Thinking
Design Thinking is a 5 step process, Sit back focused as Alessandro reveals these basic 5 steps of Design Thinking.
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Ep 2 -Empathy in Design Thinking
Empathy is missing in most organisations around the world today. Alessandro will speak on how are these organisations risking development without it.
- 1178 days ago
Ep 3 -What is the best way to Define your problems?
This is where you accumulate the information gathered during the Empathiy stage. Alessandra will help you analyze your observations and synthesize them to define the core problems you and your team have identified. These definitions are called problem statements.
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Ep 4 -Ideation in Design Thinking
Now, you’re ready to generate ideas. Alessandra will look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created. Brainstorming is particularly useful in this step.
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Ep 5 -Prototyping your product before executing real steps
This is an experimental phase. Alessandra will aim to identify the best possible solution for each problem found. You and Your team should produce some inexpensive, scaled-down versions of the product in order to investigate the ideas you’ve generated.
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Ep 6 -Testing your product for ever increasing room for improvement
Evaluators rigorously test the prototypes. Although this is the final phase, Alessandra feels design thinking is iterative. According to him teams often use the results to redefine one or more further problems. Alessandra will show you how to return to previous stages to make further iterations, alterations and refinements, in order to find or rule out alternative solutions.
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